posted on Aug, 2 2013 @ 06:55 AM
It's essentially a "how-to" guide for manipulating popular opinion.
GUN VIOLENCE THROUGH EFFECTIVE MESSAGING".
On page 10 begins the break-down of "key principles."
#1: ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN
ARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL
FOOD FIGHT IN WASHINGTON OR WONKY STATISTICS.
#2: TELL STORIES WITH IMAGES AND FEELINGS.
#3: CLAIM MORAL AUTHORITY AND THE MANTLE OF FREEDOM.
#4: EMPHASIZE THAT EXTRAORDINARILY DANGEROUS, MILITARY-STYLE WEAPONS ARE NOW WITHIN EASY REACH ACROSS AMERICA.
#5: EMPHASIZE THAT AMERICA HAS WEAK GUN LAWS
AND DON’T ASSUME THAT PEOPLE KNOW THAT.
#6: CHALLENGE THE NRA ON YOUR TERMS, NOT THEIRS.
So wave the bloody shirt hard and dont bother with stats or figures. Just drive home the emotion and irrationality as best you can.
Following this awesome list is a list of proper newspeak terms that should be use listed in a "say this not that" manner including such gems as: DO
talk about "preventing gun violence" DONT talk about "gun control."
This thing was put together by two communications firms and a political analyst firm to be used by the media, gun-grabbing pols and their various
Should be pointed out that the existence and use of such a manual goes well beyond gun control or any single issue. It's another piece of physical
proof that the people are being and have been manipulated into political pockets for a long time now:
The research drew a vivid portrait of the attitudes and opinions of a number of key audiences and offered clear messaging guidance for those
advocating more vigorous efforts to build public support for critical gun violence prevention measures.
I wonder sometimes if people really believe in what they think they believe in or if they've just fallen into a comfortable pocket made just for
edit on 2-8-2013 by thisguyrighthere because: (no reason given)