posted on Jun, 10 2013 @ 10:55 AM
Yes, it's marketing -- and very clever marketing at that.
People who might never even think of accessing an oil company's website will be going to Maersk because they've got a free game they can download. So,
they are attracting some people who they otherwise wouldn't. And also, as some gamers are pretty smart -- and to play a game like this one really well
it seems you'll need a fair amount of smarts -- then the "careers" tag on the site might become interesting as well.
Then there's PR. Instead of trying the "we really love and cherish the environment" line that (for example) Shell and BP have been pushing so hard for
the past few years, Maersk puts out a game about how to find and drill for oil!
They're saying, "Hey, let's get real. We drill for oil. That's our business. So never mind the fairy tales or gilding the lily, let's see if you
really understand how it all works and how tough it is." And some people will then perhaps think: "Maybe this company isn't so bad. They've given us a
game, and not just more of the same-old, same-old 'we love the environment' BS."
I'm pretty sure that they'll be keeping tabs on who plays and who does well. Like all the big oil companies, they are always on the lookout for very
talented people, especially those who learn fast and can make quick decisions to get optimum results. And yes, some of those people might get
contacted and asked if they'd like to do more than just play a game and instead, work for them and make some real money.
Put it this way: it can't really do them any great harm. What it cost them to develop that game was probably less than the average cost of running one
exploratory drilling platform on a new location for just a day or two, so it's not a huge investment for them on that basis. But from a PR and
Marketing point of view, it's great value for money.
edit on 10/6/13 by JustMike because: ty po