Greenpeace has accused Channel Nine of caving to pressure from beverage giant Coca-Cola after the network banned a controversial ad supporting
a national recycling scheme.
I'm not surprised are you?
Now Coke are going to see what the new 'People Power' can do.
From Greenpeace's point of view it's better that the ad has effectively been banned from the 'free to air' airwaves as It will now be getting
worldwide coverage in forums, Facebook, Youtube etc.
Where as before it would have been seen by a small bunch of 'Footy Heads' in Australia (a very small market in worldwide terms) It will now be
getting 'worldwide' coverage. Without having to spend $20,000 !
I wouldn't mind betting that this was a VERY deliberate move on GP's side. Not so silly.
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