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The ad visible to adults, or people over 4-foot-4, shows a child’s face and a message that says, “Sometimes, child abuse is only visible to the child suffering it.”
But under 4-foot-4, the image shows the bruises on the child’s face and a bloody lip. A secret message appears that says, “If somebody hurts you, phone us and we’ll help you,” and a phone number is listed. The tip line is anonymous and confidential, according to the YouTube video.