Originally posted by nerbot
Originally posted by boncho
Originally posted by nerbot
Haven't they been doing this for years with RFID chips in clothes?
All it takes to screw this up is one person wandering round the Mall with a cell phone blocker.
Peace and quiet for all those who get annoyed at people glued to their screen, blocking shelves and bumping into other shoppers.
Can't track what's not there.
What RFID tags in clothes? I think you have been listening to a little too much AJ.
Or maybe I've been informing myself so I don't stay ignorant....
RFID - You have already been chipped
Wal-Mart Radio Tags to Track Clothing
Wise up and read.
edit on 30/4/2013 by nerbot because: (no reason given)
I would suggest you "wise up and comprehend" what you are reading instead. The RFID tags you claim are in Walmart clothing for the purposes of
tracking us is for inventory control.
Starting next month, the retailer will place
removable "smart tags" on individual garments that can be read by a hand-held
I highlighted the most important part in that sentence.
Inventory loss due to shrink, or because of mismanagement can be a pretty hefty percentage in the retail trade. When dealing with large corporations,
with massive supply channels, you are talking about millions upon millions of dollars in losses. RFID tracking can bring the corporation huge savings
which far outweighs the relatively inexpensive capital cost to install or deploy these systems.
Likewise, the same technology used for marketing purposes, can translate into huge dollar amounts. Having clear, concise data that is cogent in
presentation, that outlays all the specifics in key demographics means the difference of $100 compared to $10,000 in advertiser dollars. Or, in the
case of your own marketing, the differences in sales at your retail locations.
Essentially, if I try to sell advertising but have limited data, my potential clients will balk at my offer. Let's say I sell ad space, 100,000 will
see it per day, they are aged 15-25, and... Oh, wait, that's it sorry, I don't have anymore data. Please buy!
Now, take the same product, and I say, 100,000 people will see it per day, they are aged 25-35, 72% of those people are women, 87% of them are
gainfully employed and have $79,000 in expendable income, 63% spend $15,000/year on designer handbags, make-up, perfumes, jewelry. 51% shop three
times a week. 70% are automobile owners and 81% believe that they need to see a product in a magazine, on a billboard, on TV to consider it's value
is relative to its social impact, and its cost is justified.
That piece of advertising space I was trying to sell, in the first scenario, is worth the standard rate of $5 CPT (CPM), or whatever it might be.
Meaning I can sell it for $500/day if it's say a billboard. I am selling it for a month so I have to convince someone to sign a $15,000 contact. In
the first scenario, this is gonna be tough. I'm gonna have to beg, plead, threaten, harass, whatever I have to do to sell space that isn't that
Now, in the second scenario, I can target a small group of companies that offer beauty products, designer handbag and watch companies, as well as a
handful of other products (probably consumables) for young professional women. Luxury car manufacturer, insurance, travel agencies, I almost forgot
those as well.
Say going rate is $5 CPM.... Screw that! I'm jacking my rate to $8, and that's only if a bidding war doesn't start for the space provided.
Now, I call all those companies I listed, I offer them the $24,000 month long contract. I don't even have to try. If any of them are rude I say "no
problem, I'll be calling your competitor, by the way, in the future, please do not enquire about our services as we are not interested in your
This is where the other person says, "Oh
what have I done?"
Yep, some advertising vehicles are that valued...
Wal-Mart workers will be able to quickly learn, for instance, which size of Wrangler jeans is missing, with the aim of ensuring shelves are
optimally stocked and inventory tightly watched.
While the tags can be removed from clothing and packages, they can't be turned off, and
they are trackable. Some privacy advocates hypothesize that unscrupulous marketers or criminals will be able to drive by consumers' homes and scan
their garbage to discover what they have recently bought.
You were being misleading trying to claim they are putting RFID tags on the clothes we wear. As if they were part of our daily wear dress. It simply
isn't true. You are not being tracked the way tin foil hat wearers claim you are... Simple as that.