I hope this is the right forum for this post
Whenever I talk to anyone about this matter, 99% of times I am being told: "No, definetely not. Everybody knows their tricks"
Although the thing actually is, most people do not know most marketing tricks or not much about our subconsciousness, especially less-educated people
or people who tend to make more emotional decisions.
I have one main argument, which I believe is enough to see, how much we are influenced subconsciously by different commercials and ads, whether on
streets, internet, stores, wherever.
1) We live in a capitalist world, where everything is measured in money, especially in bigger corporation. Often even charity events are simply made
in order to build their reputation not in order to do something good.
2) Billions are spent on different marketing campaigns and adverts. Companies pays millions of dollars for a brief commercial during programs which
have extremely high viewership, including sponsoring sports clubs.
3) We can conclude that the marketing must increase sales in high margins, otherwise in the capitalistic world such thing as marketing would simply
Not promoting a product, although recently I read Roberto Cialdini "Influence" and it was a truly eye-opening book for me, when it showed different
scientific studies about influence and how easily human mind can be influenced
So what do you think? Are you influenced by all the media or you believe not to?
edit on 29-3-2013 by Cabin because: (no reason given)