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Probably purchased by a large corporation, a competitor...and sitting gathering dust on a back storage shelf....great ideas, and inventions do come along, that large companies see as hurting them financially.
They will purchase the small growing company with the new product, and shelve it. That has been the case, especially in the auto and energy industries for ages.
Out of sight...out of mind...
forecasts cost around 10 EUR meaning that the price of e-readers might fall drastically