Social Psychology and Marketing: The Consumption Game. Understanding Marketing and Consumer Behavior
Through Game Theory.
Now most laymen will think they make their own decisions more so than they actually do.
Fact of the matter is, you are being bombarded by a constant stream of marketing to influence what you think, how you behave and react, who you vote
for, what you like and even fear, as well as the very simple aspect of what you buy from where.
It's not just advertisements.
The aspect in Marketing through Social Psychology turn your friends, relatives, loved ones, and even children into living billboards to influence you,
and essentially tell you what to think.
A dated but still important illustration of this can be seen in Vance Packard's classic 1960 book The Hidden Persuaders, Vance Packard claimed that
large corporations manipulated consumers, using advertising techniques. John Kenneth Galbraith and others have repeated a similar view.
Here's a review on the material with some background from
It's 2013 now. Consider the wonderful vector Social networking sites provide for 'marketing'; influencing opinion.
If 10 of your friends LIKE it, chances are, you'll probably click on 'LIKE' as well.
If your friends are wearing it, drinking it, listening to it, posting pictures about doing it, the social influences involved set up a predisposition
in favor of you also taking part.
You are who you hang out with.
As mentioned, this extends much further than getting you to shell out some paper for a product.
This is about owning your brain, or at least a part of it.
Why do you think the government is out to get you?
Why do you think Big Pharma is poisoning you?
Why do you think anything you think and believe?
Ever wonder where these thoughts come from? Have you ever considered that you're being PROGRAMMED to think the government is out to get you, or any
number of the many many many other topics that fill up this site with Chicken Little ranting and raving?
Keywords typically associated with topics anyone with an IQ of 80 can look out for are: TRUTH and OPEN-MINDED
Anytime you see the word TRUTH or OPEN-MINDED as either a selling point, or listed as a requirement in any bit of information, you can bet good money
Truth is self evident. It doesn't need advertising, and as an adult you should be more than capable of making up your own mind, so, when you see
anything or anyone going out of its/their way to fly a TRUTH flag, your stink-o-meter should be buzzing and flashing like crazy.
It's likewise the same with "Open-Minded". If you have to sell your soul or go on some mysterious inner spiritual journey of 'self' discovery to
comprehend or understand something, well, that journey you're going on is a journey in which you're being taken for a ride.
Oh, the indignity of it all.
I can almost count the hate mails and respected foe notices already.
You don't have to believe me.
Feel free to do your own research.
Start reading, beginning with John B. Watson (one of my heroes)
Follow through with all the Behavoirists and then work your way into Carl Jung (another one of my
, as well as Abraham Maslow
, and, well, ...
Just take the FREE online Psychology courses here.
(That link goes to 700 FREE online courses from top Universities, not just Psychology)
Take the opportunity to improve yourself, for free, whatever the case.
After that, you can get into more marketing oriented studies, as well as game theory, and/or read into works as described earlier by Vance Packard.
Yes, it's a lot of work and reading, but, nothing worth having, or understanding should ever be expected to come easy.
Then again, you're more than welcome to continue believing and following everything you come across that is the "TRUTH", or requires an "OPEN
Some people, actually, most people rather readily enjoy, or at least take to being told what and how to think, all the more so when they think
they're doing it of their own free will.