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Why Consumers May Be On Crash Course
Consumers are clipping coupons at a rate not seen since before the 2007 recession, and that's a troubling sign, according to Coupons.com CEO Steven Boal.
The website tracks how often people view and print coupons and their redemption rate. Right now, Coupon.com's Internet Coupon Index, as it's called, shows a spike in coupon offers and demand.
This pattern is almost identical to the one that played out right before the last major economic downturn. The higher the index value, the more consumers are under economic pressure, Boal told CNBC.com.
But not everyone believes the consumer is getting overly stressed.
Global Hunter Securities Macro Strategist Richard Hastings said growing labor demand is boosting the mood of consumers.
Originally posted by magma
reply to post by Daughter2
Extreme coupon shows? Wow has the entertainment industry really gone there. Amazing.
What next? Survivor... On coupon island...