I know that the dark and or macabre side of life can be a big seller but I think the new Mercedes-Benz commercial takes it a little far.
I mean going so far as to invoke Satan in your advertisement is a little heavy handed don't you think? For those of you who can't or don't want to
watch the video here's what happens: the video opens on a diner in a small town the diner's doors are blown open and the Juke Box starts playing
the Rolling Stones song "Sympathy for the Devil" specifically the two opening lines "Please allow me to introduce myself I'm a man of wealth and
taste. I've been around for a long long time, stole many a man's soul and faith." In the middle of the song a voice over says "Something
Powerful is Coming, See you on February 3rd." As the song is playing the temperature in the diner is shown to be increasing by a tight shot on a
thermometer going above 100 degrees and a cup of coffee is shown boiling.then an employee is shown scared enough to drop a couple plates. The
commercial closes with a fade to black and the date February 3rd 2013 the 13 in the date then ignites and the commercial ends.
I did search the archives for the video and while I found it mentioned on another thread I did not find the actual video posted anywhere. Sorry if it
I thought the ad was ok and reasonably clever in that the song did not have to have the lyrics changed and could equally apply to a mercedes car.
It is just flashy advertising, though had they really thought it through they should have had it launched on the 13th of Feb so the date would have
been 13.02.13 and could have had both the 13's shoot flames. The temperature thing could also just indicate it is a hot new car that everyone will
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