Retired Gen. Norman Schwarzkopf, the blunt, bulldog-like commander of U.S.-led coalition forces in the first Persian Gulf War, died Thursday in Florida. He was 78. Schwarzkopf died after a long illness at his home in Tampa, where he lived in retirement, a senior defense official told NBC News. Schwarzkopf, a highly decorated Vietnam War veteran who rose quickly through the Army's ranks during the 1970s and '80s, drew up the initial plans for the successful U.S.-led ejection of Saddam Hussein's forces from Kuwait, which Iraq invaded in 1990. He then became famous for his pointed and inventive language during the almost-daily televised briefings he gave reporters as commander of Operation Desert Storm in 1991, invariably clad in desert camouflage, which he is credited with introducing.