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...consider this: Two years ago, just a decade after the first human genome was mapped, Visa Inc., one of the world’s largest credit-card companies, tried to secure a patent that would allow it to search, among other things, DNA databanks for marketing purposes. As the cost to sequence DNA drops, and online databases grow, the commercial interests in consumers’ genetic profiles is likely to grow along with it. In the academic world, researchers are already mining human DNA for links between genes and consumer preferences.
In the ever-growing field of personal-data mining, marketing firms already latch on to details far beyond the sphere of names and postal codes to gain insights into consumers’ personal tastes. And DNA may well be the next frontier: genetic information gleaned from burgeoning databases.
But adding DNA to the marketing mix is bound to be a tough sell. Visa’s patent application prompted a flurry of privacy-breach concerns from mainstream media and consumer watchdogs, and the company has since removed any mention of DNA from its patent bid.
I don't see many problems with it as long as their are opt out policies in place.
I think the main concern people will have with this one, is how protected will their data be. And what's to stop it from being used for either nefarious means, or by government, law enforcement, the courts, etc.
policies? you want to talk about policies? I can assure you their "Policy" will have a flaw which them or others will be able to get around with and do more with you than you actually think. All kinds of top businessmen will be on this and fair is not the way they play the game