posted on Dec, 12 2012 @ 09:32 PM
Here is an interesting one. They are looking to collect databases of people's DNA to be analyzed by marketing databases. The idea is that if
everyone's DNA is mapped out and stored in a database, marketers would be able to check the data and tailor specific campaigns directed at people who
have a genetic predisposition for cetain behaviours or purchasing certain items.
...consider this: Two years ago, just a decade after the first human genome was mapped, Visa Inc., one of the world’s largest credit-card
companies, tried to secure a patent that would allow it to search, among other things, DNA databanks for marketing purposes. As the cost to sequence
DNA drops, and online databases grow, the commercial interests in consumers’ genetic profiles is likely to grow along with it. In the academic
world, researchers are already mining human DNA for links between genes and consumer preferences.
The days of call lists and cold calling may be over:
In the ever-growing field of personal-data mining, marketing firms already latch on to details far beyond the sphere of names and postal codes to
gain insights into consumers’ personal tastes. And DNA may well be the next frontier: genetic information gleaned from burgeoning databases.
Or is it?
But adding DNA to the marketing mix is bound to be a tough sell. Visa’s patent application prompted a flurry of privacy-breach concerns from
mainstream media and consumer watchdogs, and the company has since removed any mention of DNA from its patent bid.
When it comes to business and marketing and private information, I don't see many problems with it as long as their are opt out policies in place. In
many cases I am on the other end of issue, and these tools are very useful, sometimes the difference between a business failing or being
I think the main problem is who will end up with this information however. I, personally tend to opt out of nearly every deal that will see my
information reach a third party. I don't sign up to many rewards programs, and I can't stand unsolicited marketing attempts directed at me. However,
there are a few promotional outlets I subscribe to, and I enjoy receiving the latest news on products or services that I'm interested in.
I think the main concern people will have with this one, is how protected will their data be. And what's to stop it from being used for either
nefarious means, or by government, law enforcement, the courts, etc.