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Verizon patents DVR that tracks your actions
Dec 6, 2012 4:15 PM
Verizon wants to watch you while you watch TV.
The communications company has filed for a patent of a DVR that can monitor your actions to better target advertisements to you. According to the details of the patent—published online Nov. 29 after it was first filed in May 2011—if you’re working out, talking on the phone, or holding hands with your significant other, the shows you watch would play corresponding ads.
Verizon’s set-top box would even parse words from your conversations and detect moods to better market to you; the patent application describes sensing a viewer’s stress and advertising aromatherapy candles or a resort.
“If a user is watching a television program, a traditional targeted advertising system fails to account for what the user is doing (e.g. eating, interacting with another user, sleeping, etc.) while the user is watching the television program,” Verizon wrote in its patent application filing. “This limits the effectiveness, personalization, and/or adaptability of the targeted advertising.”
Originally posted by yesterdaysreality
reply to post by Hefficide
Wow, great thread! S&F
I don't play xBox or any games except on the computer (solitaire, video poker, etc.) But I suppose kinex will be installed in TVs, computers, etc., or is it already?
Originally posted by electricalpup
My partner just today was telling me a co-worker heard at another truck terminal that their company is thinking of putting cameras inside of the truck and front bumper. He is so agitated. Apparently, a company has already tested this and has terminated the employment of a few people. I was going to research this for him to see where the money flows.
I am betting this is another form of taxpayer funded security BS.
The reason I bring this up,it is the young drivers that don't find a problem with this. They think it is OK
edit on 7-12-2012 by electricalpup because: Sorry, forgot part of response