posted on Dec, 7 2012 @ 01:48 PM
reply to post by zedVSzardoz
The answer to your question is you
select the ads you see based on your search keywords and browsing habits.
The ad networks have adverts on hundreds of thousands of sites, if you go to multiple sites that utilize the same networks you'll receive ads that
mirror what they "think" you are interested in. It works like this, when you go to site A (Anime Site) they place a cookie on your browser that
recognizes you were browsing "Product X" or that you were searching for "Product Y". When you go to site B (ATS or any other site the same network has
a deal with) the network will show you ads for "X' or "Y".
It's called re-targeting technology and is designed to avoid showing a 33 year old male advertisements for lip stick and mascara. It is a bit wondrous
(or creepy depending on your perspective) the first time you notice it but it's nothing more than a few lines of code that identify your browser and
cache what you've been browsing. There's zero personally identifiable information and the "profiles" they create about user "f65?X%44ezr5" can be
The companies that collate this data have websites you can review your current "profile" (the profile starts over if you delete cookies or the cookie
time limit has expired). I went to one of these sites a few weeks ago and it thought I was a 34 - 39 year old female who is likely to buy a luxury
You can learn about it by clicking on the blue "Ad Choices" logo found on legit sites like ATS (It's down on the bottom left of every page).
If you want more info, a quick search on "Digital Advertising Re-Targeting" will give you all the information you could ever want about how it
edit on 12-7-2012 by Springer because: (no reason given)