reply to post by LoveisanArt
So Webbot is worse than I thought. Wow! (Serves me right for not reading the link, I assumed we were talking about
and mash-up models). If this just reads trends then it's trash for
**A bit off topic, below**
Here's how profitable trend reading works, though it only works in real time
: Dunkin' Donuts has an analytics engine that searches key words in
certain location using social media. For example, the engine looks for terms "no coffee"; "coffee"; "dunkin donuts"; "new york, coffee"; "new york
dunkin donuts"; ect... It looks at Twitter, Facebook, Google +, blog posts, ect...
The program or engine, then learns where people are talking about coffee in real-time.
Now, targeted advertising comes into play and folks in that region will quickly see pre-made TV commercials, Internet ads, display ads, street-side
electronic ads that tell them they "want" Dunkin' Donuts' coffee.
Psychologically it works to get you to buy their coffee. You just talked about, so did your neighbors, now you see Dunkin' Donuts ads everywhere... so
you hop in your car and buy their coffee.
Anyway, predictive analytics do exist and are in their infancy in the form of complex mash-up programs, but this Webbot is old technology that is not
reliable for creating predicative models. And this guy, whateverhisnameis
, is misleading his audience by reading the data in a malicious way.
edit on 6-12-2012 by Jason88 because: (no reason given)