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A Santa Claus was left dangling from the ceiling after his beard became trapped while abseiling inside a Reading shopping centre as part of a Christmas lights switch-on show.
He was stuck for about 30 minutes about 15ft off the ground in the Broad Street Mall on Saturday afternoon.
Eyewitness Ryan Gaudreau said: "Everyone was laughing at him - he didn't really know what to do."
Stephanie Maynard, marketing manager at the centre, said Santa was not hurt.
"He could have just taken his beard off and let himself down but he was such a professional and he didn't want to let the children down" she said.