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CHICAGO — More than 80 percent of U.S. consumers and, perhaps more surprising, over 60 percent of Chinese consumers say that they are willing to pay more for products labeled “Made in USA” than for those labeled “Made in China,” according to new research released today by The Boston Consulting Group (BCG).
More than 60 percent of Chinese consumers are willing to pay more for Made in USA goods. Nearly 50 percent of Chinese consumers prefer a product made in the U.S. to a China-made product of equivalent price and quality. The premium that Chinese consumers are willing to pay ranges from about 10 percent to almost 80 percent in the categories tested. More than half had chosen U.S.-made products over less expensive Chinese goods at least once in the month before the survey.
TextDriven by Quality and Patriotism, U.S. Shoppers Will Pay a 10 to 60 Percent Premium for the Made in USA Brand Across a Broad Range of Product Categories, According to a Boston Consulting Group Survey