So did you click on this link, wanting to see the newest Video News Release, that may hold important information about the world, medicine, health,
etc,.that only the news can share. Then you will not be dissapointed!!
Here are just a few that you may have missed that will keep you up to date, about whats good for you!
Now there is a man that cares about the well being of patients who may desperately need help, thank goodness these guys were readily available for
this informative clip.
Here is another VNR that is trying to help elder fraud.
Here is a little bit about VNR's.
A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing
firm, corporation, or government agency. They are provided to television newsrooms to shape public opinion, promote commercial products and services,
publicize individuals, or support other interests. News producers may air VNRs, in whole or in part, at their discretion or incorporate them into news
reports if they contain information appropriate to a story or of interest to viewers.
Critics of VNRs have called the practice deceptive or a propaganda technique, particularly when the segment is not identified to the viewers as a VNR.
Firms producing VNRs disagree and equate their use to a press release in video form and point to the fact that editorial judgement in the worthiness,
part or whole, of a VNR's content is still left in the hands of Journalists, Program Producers or the like. The United States Federal Communications
Commission is currently investigating the practice of VNRs.
There is also another name for this technique its called Satellite Media Tours.
Satellite Media Tours (SMTs) are where a PR company organises a series of one-on-one interviews with television reporters.
Medialink described SMT's in its 2005 Annual Report as commonly comprising "Satellite media tours consist of a sequence of one-on-one satellite
interviews with a series of pre-booked television reporters across the country or around the world. Satellite media tours typically involve an
interview with an author, performer, executive or other spokesperson promoting an upcoming event, product, movie or book release." (Pdf). In its
2003 Annual Report it stated that "SMTs generally are conducted from a studio but can originate from remote locations and may be aired live by the
television station or recorded for a later airing."
The format of one on one interviews is commonly preferred within the PR industry as an alternative to a media conference. The radio equivalent of
SMT's are referred to as Radio Media Tours (RMT's).
Gourvitz Communications, a New York city VNR producer, stated on its website in 2006 that a "three hour, two camera satellite press tour produced in
a studio will cost between $22,000 - $25,000 depending on the length of the tour, and a remote tour produced using a satellite uplink truck will cost
It is quite fascinating that these are watched by millions and no one ever asks who, why , what and where. Many of these most watched clips are
actually read by publicists and not actual news anchors. Many today even take their medical advice based on these so called informative news clips.
The first video was brought to you by MultiVu.
The second by Capital One.
Thrid video was brought to you by Matrixx Initiatives.
You can't trust anyone anymore. If they are on the government payroll, or they have something to lose, do not count on ever getting the full and
unadulterated truth from them.
At best, they'll lie to your face and drift to sleep that night believing they did it for the best. At worst, they will believe the lies they are
swallowing, and will never wake up from the comatose puppet-play they have found themselves participating in.
They have their children, their career, their spouse, their family, their passions, and themselves to look out for. If you think that your awareness,
your understanding of the true reality of this world and the people who run it, is of any value to them, you are sadly mistaken.
Here is the leader in most of what is seen on television, and the other names for thier propoganda.
PRketing™ combines public relations and marketing to change consumer behavior through content creation and distribution.
Satellite Media Tours (SMTs)
Television has always been an effective way to reach large numbers of people fast. With a Satellite Media Tour, you can expect to get your message out
to people across the country in a matter of hours.
Co-op Satellite Media Tours (Co-op SMTs)
Co-ops offer the scope of a traditional Satellite Media Tour but for less, since you’re sharing the cost with other clients.
Internet Media Tours (IMTs)
Get your content on the most watched social media video sites on the web. An Internet Media Tour can carry your messaging to new audiences through new
Radio Media Tours (RMTs)
You don’t always need to be seen to have your message heard. A Radio Media Tour can get you exposure to listeners across the country.
If you’re looking for top media outlets for your content, you can trust that our unique relationships with local and national media contacts will
get you the best placement possible.
If a picture is worth a thousand words, then video must speak volumes. Use B-Roll to send out your amazing video content to the people who want it.
When only the best is good enough, produce high-end Corporate video to spread your company’s message with style.
There’s practically unlimited “air-time” online, and if you want to showcase your message in an entertaining, yet informative way, why not use a
“webisode” to get your content out there?
Video Players & Microsites
Get professional looking video players and snappy video microsites to help brand your initiative.
There are a wide variety of custom packages that we offer to meet the specific needs of our clients.
Everytime I write something like this, something that can really get to the root of a particular problem, it makes it easier to realize that there are
more factors that come into play when we think about those that are less "informed". Its not the information that is the problem, its where they are
I refresh ATS and still see people disputing where and when with the same arguments over and over again. Without anyone trying to look through the
clouds and see the clear sky of truth. I sometimes wonder why I bother to actually take the time to write these things, as I know that very few are
interested, as this type of info can actually stop people in their tracks.
While people are arguing over the good guys and the bad guys, it seems that we are really arguing over the bad guys and the worse guys.
This is a wake up call, and should at least be seen in a way that when we are disussing things with outhers out there we are fully aware where they
got their info from in the first place.
"Hey I saw a new clip last night about the new flu shots, Im so glad I stayed up to watch the news at 10pm".
"Well why dont we type in VNR, and find out who is telling you this, and see how you feel about it".
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