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A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, or government agency. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals, or support other interests. News producers may air VNRs, in whole or in part, at their discretion or incorporate them into news reports if they contain information appropriate to a story or of interest to viewers.
Critics of VNRs have called the practice deceptive or a propaganda technique, particularly when the segment is not identified to the viewers as a VNR. Firms producing VNRs disagree and equate their use to a press release in video form and point to the fact that editorial judgement in the worthiness, part or whole, of a VNR's content is still left in the hands of Journalists, Program Producers or the like. The United States Federal Communications Commission is currently investigating the practice of VNRs.
Satellite Media Tours (SMTs) are where a PR company organises a series of one-on-one interviews with television reporters.
Medialink described SMT's in its 2005 Annual Report as commonly comprising "Satellite media tours consist of a sequence of one-on-one satellite interviews with a series of pre-booked television reporters across the country or around the world. Satellite media tours typically involve an interview with an author, performer, executive or other spokesperson promoting an upcoming event, product, movie or book release." (Pdf). In its 2003 Annual Report it stated that "SMTs generally are conducted from a studio but can originate from remote locations and may be aired live by the television station or recorded for a later airing."
The format of one on one interviews is commonly preferred within the PR industry as an alternative to a media conference. The radio equivalent of SMT's are referred to as Radio Media Tours (RMT's).
Gourvitz Communications, a New York city VNR producer, stated on its website in 2006 that a "three hour, two camera satellite press tour produced in a studio will cost between $22,000 - $25,000 depending on the length of the tour, and a remote tour produced using a satellite uplink truck will cost around $38,000."
PRketing™ combines public relations and marketing to change consumer behavior through content creation and distribution.
Satellite Media Tours (SMTs)
Television has always been an effective way to reach large numbers of people fast. With a Satellite Media Tour, you can expect to get your message out to people across the country in a matter of hours.
Co-op Satellite Media Tours (Co-op SMTs)
Co-ops offer the scope of a traditional Satellite Media Tour but for less, since you’re sharing the cost with other clients.
Internet Media Tours (IMTs)
Get your content on the most watched social media video sites on the web. An Internet Media Tour can carry your messaging to new audiences through new media.
Radio Media Tours (RMTs)
You don’t always need to be seen to have your message heard. A Radio Media Tour can get you exposure to listeners across the country.
If you’re looking for top media outlets for your content, you can trust that our unique relationships with local and national media contacts will get you the best placement possible.
If a picture is worth a thousand words, then video must speak volumes. Use B-Roll to send out your amazing video content to the people who want it.
When only the best is good enough, produce high-end Corporate video to spread your company’s message with style.
There’s practically unlimited “air-time” online, and if you want to showcase your message in an entertaining, yet informative way, why not use a “webisode” to get your content out there?
Video Players & Microsites
Get professional looking video players and snappy video microsites to help brand your initiative.
There are a wide variety of custom packages that we offer to meet the specific needs of our clients.