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So, this is how it works, imo
For naive and childlike beginners it works just like they say it in the movie "the secret". It works like magic until the cynical, questioning, skeptical, worried mind kicks in. After the excitement and novelty has worn off, this is how it, imo, actually works:
Focus. Something is focussed on, until it becomes familiar. The familiarity with it builds trust and the attraction of "things like it", things similar to it.
Focus can be applied in many different ways. One can look at something out there in physical reality or in here, in the mind. One can write about it (writing being even stronger than thinking), speak about it, listen to others speak about it, see it, touch it, feel it, do it, immerse oneself in it (whatever it is one wants to attract). But this is all done in the sense and tense (present tense or past tense) of it already being real, solid, substantial, important, normal, appreciated (rather than needed, wanted, longed for). Basically, one focusses for while (in this manner), and then "lets go of it". "Letting go" not in the sense of loosing interest, but in the sense of no longer requesting or requiring it (afterall, you have to pretend its already real).
And thats that.