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The highest-profile test to date to see whether people actually want to pay for things with their phones will roll out next month at Starbucks.
The company announced at its huge confab today for Starbucks store managers that customers will be able to buy their coffee using Square Wallet starting in early November.
Unlike Starbucks’ standalone mobile app, the digital equivalent of a Starbucks gift card, Square’s app is tied directly to your credit card and can be used anywhere that takes Square.
During the initial launch, Square users will each have a barcode that’s scanned at the checkout counter, though Starbucks says it’s working on ways to make use of Square’s more advanced features down the road, such as an automated location-aware feature that lets customers pay by just saying their names.
Starbucks’ partnership with Square, headed by Twitter inventor Jack Dorsey, is the most prominent deal inked by the mobile-payment startup so far, and has the makings of a bellwether for the pay-with-your-smartphone future.
The Government will announce details this month of a controversial national identity scheme which will allow people to use their mobile phones and social media profiles as official identification documents for accessing public services.
People wishing to apply for services ranging from tax credits to fishing licenses and passports will be asked to choose from a list of familiar online log-ins, including those they already use on social media sites, banks, and large retailers such as supermarkets, to prove their identity.
A cross-section of social media companies, high street banks, mobile phone businesses and major retailers has been chosen in order to appeal to as wide a demographic as possible.
In recent weeks, the Cabinet Office’s Government Digital Service has backed a UK working group of the Open Identity Exchange, which was set up in America to bring organizations including Google, AOL, PayPal and Experian together to find a simple method of online verification that doesn’t require multiple passwords.
The Post Office’s involvement in the Identity Assurance Programmes was revealed by a notice placed in the Official Journal of the European Union. The Royal Mail subsidiary sought a third party provider to help in assembling consumer data including name, date of birth, address, gender, passport and driving license numbers, financial history, electoral roll status and telephone numbers.
While plenty of retailers already offer ways to pay with your phone, the coffee seller’s embrace of Square suggests broader ambitions. Dorsey believes that his company can create a way to pay so pleasingly superior to credit cards or cash that Square can inspire a paradigm shift.
That was half a century ago - and now? "95 percent of the transactions in America, or more, have nothing to do with physical pieces of paper or coins," Reich said.
Think about it. Parking meters, taxis, tolls, even Girl Scout cookies don't require cash anymore, all proof (argue some) that cash's days are numbered.
Originally posted by silo13
I just got a U2U from someone asking me 'what's the big deal' over not using cash anymore?
What's the problem with cashless society?
This is frustrating. I don't want to spoon feed anyone anymore - but if you can't see one reason - even one reason why this is a HUGE problem - a monumental problem - probably the worst to date? Then anything I have to say would go right over your head anyway.