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he CW Television Network is promoting its new lineup of shows with what appears to be a first-of-its-kind print insert in Entertainment Weekly.
The full page advert has a small LCD screen which displays looping video and tweets from @CW_Network.
The ad is powered by a custom-built, smartphone-like Android device with an LED screen and 3G connectivity.
Not every copy of Entertainment Weekly comes with the interactive element – it appears in only 1,000 copies distributed across New York and Los Angeles.