Like most others - top 1%. Big deal. The idea is to get you to keep "improving" your score and continue "testing" yourself. Why? So you watch the
commercial about the upcoming program, of course!
Yes, it's A viral-attempt, meme marketing effort. Clever perhaps, but hardly ground-breaking. Kind of reminds me of the
Alienware threads here on ATS that many of us went ballistic over
about 4-5 years ago (search on it - intriguing stuff).
As suggested, the algorithms in the program already have pre-determined response mechanisms in place to show you (aka entrap you) into a pattern that
keeps you engaged, inflates your a ego a smidgen, makes you think you're actually more "special" than the next 'test participant' (aka customer
It's basic marketing. Ever hear of Maslow's Hierarchy of Needs?
. It's taught
to all MBA's and is especially effective in marketing/selling intangibles (life insurance, annuities, future films
, etc.) - anything you can't
touch, smell, experience in-the-moment. In order to sell such things successfully, you MUST appeal to basic human needs, instincts, desires. Such
as: feeling self-worth, pride, emotional well-being, conscientiousness, fairness, belonging, etc. - see a correlation here?
What really surprised me is how effective this is, especially with the usually-tuned-in ATS crowd! So many replies of "Oh Boy! I am in the 1%!!",
"Yippee -I'm an Intelligence Commander now!!", "Wow - they described me perfectly!!". *yawn*. Makes you wonder how well they grabbed the masses!
I don't mean to rain on everyone's parade however. So apologies if your ego-balloon is losing some air. I took the test - all five. More than once.
It's fun, yes indeed. But it's just a ruse, a game, a trap to keep you engaged and hopefully make you curious enough to watch the program (which,
like the test itself, is pure entertainment, nothing more). If you like it (i.e., 'like' yourself), then that means the marketing effort worked, and
our Cinemax poster above will likely get a raise or bonus. Good job, buddy! That MBA is finally paying off, eh?!
Here's a more revealing test for you: take the test again and change your answers altogether. Take it several times. Voila - you're STILL in the 1%!
- except now you're an official Byzantienne "Space Cadet" "ScowTug Commander" or whatever. Whoopdee Doo.
Final comment: That Melissa Brit-blonde sure is hot! Those eyes. Those lips. That velvet voice! I think I'll take the test again!
find her facebook/twitter/webcam link for me?
edit on 9/28/2012 by Outrageo because: