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SAN FRANCISCO—Facebook said it will start charging businesses to run Offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company.
Facebook launched Facebook Offers this year, letting retailers and other local merchants send deals to their Facebook fans. Users claim the offers from their News Feeds and redeem the vouchers at stores to get discounts.
The service has been free, but in coming weeks Facebook will require merchants to pay at least $5 on related ads to promote each Facebook Offer to a targeted audience of fans and friends of fans. The cost will vary based on the size of a company’s Facebook pages.
Originally posted by Juggernog
Well, its free now and I still dont use it
Originally posted by Arbitrageur
reply to post by seeker1963
I never understood the facebook valuation when so much of it was free and not monetized, but now that they are trying to monetize it, I guess we will see how well it holds up.
I don't think it's doomed, but I don't think it will be worth as much as they thought it was, especially when there's some hungry competition out there.