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Newspaper Ad Revenues Collapse to 62 Year Low as Tradtional Media Loses Power to On-Line Blogs

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posted on Sep, 18 2012 @ 10:51 PM
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I can't be the only person who has noticed that much of the traditional media tends to move as one, as if driven by an invisible hand with an agenda.

It appears however that the traditional media is losing its power to manipulate public opinion. Print newspaper advertising revenue having slumped to a 62 year low, suggesting that the rise of the on-line blog as a source of news is hitting the newspapers where it hurts - in the pocket!

The graph is adjusted for inflation.

The impact of the on-line blog as an alternative source of news has been so great that traditional newspapers have lost two thirds of their advertising revenue since 2004.


The decline in print newspaper advertising to a 62-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. This year's ad revenues of $19 billion will be less than half of the $46 billion spent just five years ago in 2007, and a little more than one-third of the $56.5 billion spent in 2004.

Business Insider


Even when on-line advertising is included (the red line in the graph above), the picture is only slightly less depressing for traditional newspapers, with combined print and on-line advertising below the 1953 level.

Personally, I feel that that in light of what arguably appears to be concerted manipulation by much of the traditional media to both set the news agenda and shape public opinion, the drop in the power of the traditional newspapers to spread their propaganda can only be a positive development.




posted on Sep, 18 2012 @ 10:58 PM
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The only thing that bothers me about all this is who's going to do the in-depth reporting.
Reporter's need support.



posted on Sep, 18 2012 @ 11:02 PM
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Originally posted by jane_within
The only thing that bothers me about all this is who's going to do the in-depth reporting.
Reporter's need support.


In today's age, everyone is a reporter. The real hard thing is to filter out the crap from the treasure.

I don't forsee any lack of in depth reporting, take ATS for example. Some of the threads are very well thought out with data to back it up and this is just one website.

Like I said tho, there is a lot of crap.



posted on Sep, 18 2012 @ 11:03 PM
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reply to post by jane_within
 

You mean the in-depth propaganda.

This is the best news I've heard in years.



posted on Sep, 18 2012 @ 11:06 PM
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Best "news" Iv'e heard all day, no pun intended!



posted on Sep, 18 2012 @ 11:07 PM
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reply to post by ollncasino
 

Unfortunately, I think it means fewer people are interested in "news" in general, especially young people.

Yes, those that search it out can find blogs and other info - but too few are searching for it. Most are too busy with facebook, twitter, TMZ, reality TV, iphones, video games etc.

And, the little news they do catch probably does still come from the MSM on their mobile devices.

edit on 18-9-2012 by Maluhia because: (no reason given)



posted on Sep, 18 2012 @ 11:08 PM
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Originally posted by gladtobehere

This is the best news I've heard in years.


I noticed the propaganda recently with the reporting on the 'Free' Syrian Army in Syria. According to the British media, they were freedom fighters.

According to every on-line comments sections of newspapers, they were a bunch of dangerous Islamic terrorists.

Recent events around the Arab world have proved the public correct. Why exactly were all of those supposedly independent journalists unable to see what was obvious to everyone else?

He who pay the piper...?


edit on 18-9-2012 by ollncasino because: (no reason given)



posted on Sep, 18 2012 @ 11:08 PM
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I think there is something much more insidious to the decline of newspapers that meets the eye.

Twenty years ago, large numbers of citizens from all walks of like would sit down for 20 minutes or so and READ the news. They did not just get a crawl or a soundbite, but they dedicated 20 minutes or so of their undivided attention to the news. While they did this, they were presented with two or more sides of a story (even though the paper had its political biases) and were given a nuanced view of the story.

Now, the masses get their news from blogs, TV, and other sources. The masses are not getting the nuance. Everything is either black or white.



posted on Sep, 18 2012 @ 11:16 PM
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Crash and Burn, the sooner the better. The only good thing newspapers are good for are cleaning up spills or using them to soak up oil while working on a car or something, maybe the crosswords.

The moment a paper is printed and hot off the press it's outdated, chances are the top stories have already been circulated on social media and mobile phones, discussed and pondered then moved on to a new story before the newspapers even know what happened. Good luck getting exclusives with newspapers these days when the information can be released instantly to millions of people in a blink of an eye.

As the comments from the site suggest this is not really surprising and should of been expected long ago, Cable and Satellite are going out the door too. With the new T/V's being able to be hooked up to a computer or console system gone are the days when people are force fed propaganda garbage and mouth pieces for the establishment.

Keep the internet free and eventually the entire system will be exposed for what it is, once the illusions are shattered it is one less tool for the elite to keep people in a disillusioned state.



posted on Sep, 19 2012 @ 01:28 AM
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reply to post by ollncasino
 


It is obvious what must be done then. We must write legislation that BANS and makes ILLEGAL any Blogs. It is a crime to steal money from the printed media. A CRIME to steal. To Steal. STEAL from the printed media.

And that is what it is, because just think of the poor old news hound struggling to make ends meet in a world of online digital technology. They can't and must be protected. BLOGS are killing the News Hound.

We must write up this legislation and make it matter. JAIL for illegal bloggers. Once and for all, think of the children. Would you steal the coco pops from a child? No of course you wouldn't. So why would you steal the coco pops from james packer?

.. wait hang on, got confused. Thought I was ranting about music and movies for a second there. But is it that crazy? Look outside, now back inside, now back outside. Now back inside. Is it really that crazy?????

I'm on a pirate ship.



posted on Sep, 19 2012 @ 01:32 AM
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reply to post by onethatisrampant
 


I simply just cannot get used to reading my tablet in the loo. What bloody year is this, did I just say that? Crazy..

But it's true. I gotta have the paper. It's like coffee. Nothing like it in the morning, to get your pipes in order. And the paper - printed with its ink and random editorials, is bran for the brain.



posted on Sep, 19 2012 @ 01:35 AM
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good. If they were journalists then they would have a following as it would be that they provide a necessary function in society. Since they are entertainment and opinion people, no one cares anymore. It is not even a secondary role as necessary parts of a free society.

I would trust firsthand experience and collective deduction over big media.

That is what you get when you sell out. People stop believing in you. Maybe now they will move into show biz like they have been dabbling in anyways.

in the words of nelson.....HA HA.

I hope they realize how this is entirely their fault for not risking their jobs before and showing solidarity with their fellow citizens and standing up to their editors and bosses. Next time do your job, or someone else will.



edit on 19-9-2012 by BIHOTZ because: (no reason given)



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