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An internet meme that began as a simple website with a countdown to 12:AM EST July 1st, 2006. In general determined to be an ARG], interest in the site was fueled by alternate speculation, such as the possiblity of a terrorist site, an in-depth advertisement, or even the worlds most elaborate screamer]. As the numbers counted down, the site was pummeled by traffic, and discussion raged at sites like YTMND] and GameFAQs]. When the timer finally hit 0, the people able to actually get through the traffic saw that the site was a social experiment, designed to "determine the reactions of the internet public to lack of information."