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Hobson’s Choice: A free choice in which only one option is offered; i.e., “take it or leave it”.
Morton’s Fork: Is a choice between two equally unpleasant alternatives (in other words, a dilemma) or two lines of reasoning that lead to the same unpleasant conclusion. It is analogous to the expression, “between the devil and the deep blue sea,” and “between a rock and a hard place”.
Buridan’s Ass: is an illustration of a paradox in philosophy in the conception of free will. It refers to a hypothetical situation wherein an ass is placed precisely midway between a stack of hay and a pail of water. Since the paradox assumes the ass will always go to whichever is closer, it will die of both hunger and thirst since it cannot make any rational decision to choose one over the other. The paradox is named after the 14th century French philosopher Jean Buridan, whose philosophy of moral determinism it satirizes.
Easy to understand = true
This is what psychologists call the illusion of truth effect and it arises at least partly because familiarity breeds liking. As we are exposed to a message again and again, it becomes more familiar. Because of the way our minds work, what is familiar is also true. Familiar things require less effort to process and that feeling of ease unconsciously signals truth (this is called cognitive fluency).
As every politician knows, there's not much difference between actual truth and the illusion of truth. Since illusions are often easier to produce, why bother with the truth?
The exact opposite is also true.
In other words, it's no good repeating a weak argument to people who are listening carefully. But if people aren't motivated to scrutinise your arguments carefully then repeat away with abandon—the audience will find the argument more familiar and, therefore, more persuasive.
This suggests we should remain critical while watching TV adverts or the message will creep in under our defences. You might think it's better to let the ads wash over you, without thinking too much, but just the reverse is true. Really we should be highly critical otherwise, before we know it, we're singing the jingle, quoting the tag-line and buying the product.
When the argument is strong, though, it doesn't matter whether or not the audience is concentrating hard, repetition will increase persuasion. Unfortunately I find it's often people with the best arguments who don't repeat them enough.
Originally posted by SonOfTheLawOfOne
Second time around and no interest or response...
"You can't wake someone who is pretending to be asleep." ~ Native American Proverb
WHY SMART PEOPLE OFTEN CAN'T SEE THE TRUTH
"Psychologists use the term Cognitive Dissonance to explain the brain’s inability to consider opposing evidence. Governments intentionally try to create this disorder in the population. That’s how they can get away with creating events like 9/11. Cognitive Dissonance is a form of government sponsored mind control." Source
Originally posted by SonOfTheLawOfOne
reply to post by eleven44
The only way we can ever change things is to turn their tools in our favor and stop letting them create our choices when we have the ability to create our own.
~Namasteedit on 1-9-2012 by SonOfTheLawOfOne because: (no reason given)
Originally posted by simplyLOVE
I sincerely agree friend, you know just while i was waiting for this thread to load and before i knew what it was about i skimmed over the ATS homepage and saw a thread entitiled "I've got something to say to all you right wing bashers'' or something to that effect and found myself thinking like, SURELY on ats at least, people can see that the whole right wing vs left wing, tory vs labour, republican vs democrat, its the exact same people, Obama and Romney are probably sitting sipping cognac right now laughing at the common man and his complete stupidity, because it doesnt make a difference who you support or vote for, or anything, they all want the same thing, and we're given this whole two party system voting thing and the illusion of choice is painted before us
The sheep are led from one field to another by the shepherd again and again, and the shepherd says 'look how good i am to you sheep, you have two fields to choose from, so you wont ever get bored of one type of grass!' One day one of the sheep thinks his grass is beginning to taste stale so he heads over to the other field and the rest of the sheep follow him, after a few days the grass begins to taste stale again so the sheep head back to the other field and yet again after a few days the grass begins to taste stale so the one sheep says 'come lets return the way we came, to the other field' but as the sheep are squeezing under the fence one of them gets caught and begins to wriggle and writhe and at this the fence simply crumbles, the first sheep says 'Look! this fence is made of rotting wood and cardboard, shoddily made!' and at this the sheep looked down to see that they had been eating tithe and farming refuse trampled by mud all along and that there was only one field and not two. One sheep notices and says 'look, this rotting wood falls apart easily, it is not nearly as sturdy as the fence that keeps us all penned in to this field, and see? there is the shepherd and the farmer and their friends laughing and drinking in beautiful green pastures, they dont even eat grass! let us escape this field and go and eat their grass!'
And the farmer and the shepherd and all their friends had mutton for a week! The end