Second time around and no interest or response...
Again, we are lost.
~Namaste
Hobson’s Choice: A free choice in which only one option is offered; i.e., “take it or leave it”.
Morton’s Fork: Is a choice between two equally unpleasant alternatives (in other words, a dilemma) or two lines of reasoning that lead to the same unpleasant conclusion. It is analogous to the expression, “between the devil and the deep blue sea,” and “between a rock and a hard place”.
Buridan’s Ass: is an illustration of a paradox in philosophy in the conception of free will. It refers to a hypothetical situation wherein an ass is placed precisely midway between a stack of hay and a pail of water. Since the paradox assumes the ass will always go to whichever is closer, it will die of both hunger and thirst since it cannot make any rational decision to choose one over the other. The paradox is named after the 14th century French philosopher Jean Buridan, whose philosophy of moral determinism it satirizes.
Easy to understand = true
This is what psychologists call the illusion of truth effect and it arises at least partly because familiarity breeds liking. As we are exposed to a message again and again, it becomes more familiar. Because of the way our minds work, what is familiar is also true. Familiar things require less effort to process and that feeling of ease unconsciously signals truth (this is called cognitive fluency).
As every politician knows, there's not much difference between actual truth and the illusion of truth. Since illusions are often easier to produce, why bother with the truth?
The exact opposite is also true.
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In other words, it's no good repeating a weak argument to people who are listening carefully. But if people aren't motivated to scrutinise your arguments carefully then repeat away with abandon—the audience will find the argument more familiar and, therefore, more persuasive.
This suggests we should remain critical while watching TV adverts or the message will creep in under our defences. You might think it's better to let the ads wash over you, without thinking too much, but just the reverse is true. Really we should be highly critical otherwise, before we know it, we're singing the jingle, quoting the tag-line and buying the product.
When the argument is strong, though, it doesn't matter whether or not the audience is concentrating hard, repetition will increase persuasion. Unfortunately I find it's often people with the best arguments who don't repeat them enough.
Originally posted by SonOfTheLawOfOne
Second time around and no interest or response...
"You can't wake someone who is pretending to be asleep." ~ Native American Proverb
WHY SMART PEOPLE OFTEN CAN'T SEE THE TRUTH
"Psychologists use the term Cognitive Dissonance to explain the brain’s inability to consider opposing evidence. Governments intentionally try to create this disorder in the population. That’s how they can get away with creating events like 9/11. Cognitive Dissonance is a form of government sponsored mind control." Source
Originally posted by SonOfTheLawOfOne
reply to post by eleven44
The only way we can ever change things is to turn their tools in our favor and stop letting them create our choices when we have the ability to create our own.
~Namasteedit on 1-9-2012 by SonOfTheLawOfOne because: (no reason given)