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The "very unusual" vivid pink insect was spotted by eight-year-old Bailey Smith at Ratfyn Farm in Amesbury.
The insect has been identified as a young female meadow grasshopper by the Wiltshire and Swindon Biological Records Centre (WSBRC).
Vicky James, from the WSRBC, said although it was not a rare species, "only rarely are vivid pink female nymphs seen".
Bailey Smith, who keeps his pony at Ratfyn Farm, said: "I was just pushing my foot through the grass when it jumped out.
"They may not tend to survive for long in the wild as they are easily spotted by predators, so it is a treat to see a grasshopper as beautiful as this."
I've seen millions of grasshoppers