It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
Mitt Romney's success in raising hundreds of millions of dollars in the costliest presidential race ever can be traced in part to a secretive data-mining project that sifts through Americans' personal information - including their purchasing history and church attendance - to identify new and likely, wealthy donors, The Associated Press has learned.
For the data-mining project, the Republican candidate has quietly employed since at least June a little-known but successful analytics firm that previously performed marketing work for a colleague tied to Bain & Co., the management-consulting firm that Romney once led.
The project shows that the same strategies corporations use to influence the way we shop and think are now being used to influence presidential elections. The same personal information that we give away, often unwittingly when we swipe our credit cards or log into Facebook, is now being collected by the people who might one day occupy the White House.
Obama's campaign employs its own form of data analysis to lure potential supporters, via Facebook and Twitter, to fine-tune messages for supporters and potential donors. The Obama campaign declined to comment on its internal fundraising practices, although Buxton said it doesn't work with Obama's campaign.
Originally posted by jacktorrance
Not trying to spark a political debate between Obama/Romney supporters.