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Mee t the 'Face-Kini', the latest craze to hit China's beaches as bathers wear masks to beat the sun's harmful rays
One way to avoid the dangerous rays of the sun is to stay indoors, another is to apply a healthy layer of sun cream and slap on a wide-brimmed hat.
If you’re in China, however, there is a third option - a 'Face-Kini' complete with a body suit.
The name describes a protective head mask that is being used in Shandong province's East China Sea coast by beach-goers who want to protect their skin from the sun.
The clothing was invented around seven years ago and is now under mass production and on sale at swimwear stores along the coast.
Originally posted by BacknTime
This is nothing new... the Chinese have always worn the Ninja mask
Originally posted by loam
reply to post by masqua
I completely agree.
That's what I don't get. What kind of marketing message or personal beliefs 'sold' this concept to consumers?
Are they wearing these masks away from the beach too?
It's hard to believe this is for real.