As Britain loses faith in its banks and feels shockwaves from the euro crisis, one city is trying to keep local wealth in local pockets with the launch of its own currency.
The Bristol pound - usable only with member businesses in the city in southwest England - is to launch in September, and organisers are deluged with local firms wanting to sign up.
"The perception of banking and money is that it's a very ruthless system: people are out for what they can get," co-founder Ciaran Mundy told AFP.
"This is about saying yes to something new. It's tapping into a different set of values about money."