Originally posted by AceOfBase
I don't think they are selling at a loss in Canada because that would mean they are also selling at a loss in Italy, France, Sweden, Germany, the UK
and Switzerland.............

You missed the point.....what I was saying is that it might be more profitable for them to skip the Canadian market. Not that they aren't currently
profitable....as the Canadian market is much smaller. To capture a larger share of a less profitable market and lose a share of a more profitable
market might not be a decision that they are comfortable with. It might make more sense for them to instead of lowering US costs to just forgo the
Canadian market. The end result will be that they will be faced with a decision: 1. lower profits in America, 2. raise costs in Canada, 3. skip the
Canadian market and hope Canadians will come over and pay the increased costs or do without. It would ensure that they would have a choice to make.
You can be sure that they already have bean counters calculating the decision.
Actually if you look at your costs quoted you will realize that what I said is even more likely….the difference between American and Canadian costs
are pure profit. The costs below the Canadian price are a mixture of operating cost and profit. As the American market is so much more immense than
the Canadian market, they will probably be forced to make a choice find it much more profitable to skip the Canadian market altogether.
Lets just say very round numbers here that the American market is 100 sales and the Canadian market is 50…..further that the cost of medicine A in
Canada is 100 dollars 75 of that is cost 25 profit. Then the American cost is 150 and 75 dollars is profit….now faced with a choice to reduce costs
to say 110 dollars in America. Or skip the Canadian market which would you do.
Profit prior.
America 7500
Canada 1250
After
America 3500
Canada 1250
Obviously in the very simplistic model it would behoove the company to skip the Canadian market altogether. Now is the model exact….no that is not
the point. What I believe will happen is that costs will rise in Canada. Costs will lower in America a little and they will limit supply to Canada
causing shortages. Limiting supply and forcing Canadians to either do without or cross the border and pay at the higher rate…..look to New York price
controls are a market failure….always have been always will be.
I still think it would be rich for Canadians to underwrite American medicine
[edit on 11-10-2004 by keholmes]