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Mike Roberts has co-founded Lyfe Kitchen, a restaurant that aims to “do healthy food on a fast-food scale."
Lyfe Kitchen will also cater to those who like a bit of meat in their diet and serve free-range chicken and burgers made from grass-fed, humanely raised cattle.
It also doesn’t just appear to be a publicity stunt, as Roberts was infamously responsible for putting Apple Dippers onto McDonald’s menu – an act which made McDonald’s become the nation’s largest seller of apples!
Robert’s aim is to sell food that is made with “no butter, no cream, no white sugar, no white flour, no high-fructose corn syrup, no GMOs, no trans fats, no additives.”
Not just that, but Roberts is thinking big and wants to open 500 to 1,000 outposts of the restaurant across the country in the next several years.
“Imagine tens of millions of local, sustainable gourmet meals, served with the efficiency and economy that one expects from a national fast-food chain.
Originally posted by fiflad
And not a single Gluten Free main course!
There are plenty of items that could be made gluten free, but clearly haven't been. This is a sign wheat flour has been used for cheapness rather than higher quality ingredients (often corn flour is a good substitute).
So, all hype, same crap.
I've been hearing this a lot lately --- lots of people are giving up processed foods and are beginning to eat healthier these days. I changed my lifestyle pretty dramatically and fairly recently as well, and yes, healthy food is absolutely more expensive than simply eating 'affordable' and convenient foods.
Originally posted by fluff007
"seems to me that people may very well be changing..... "
I've cut out processed and fast foods entirely for the past 3 months, and my body thanks me so much for it!
I'm curious how "healthy" this food chain will actually be. I'm sure it'll take quite a lot to maintain a raw-food inventory on a daily basis --- and the typical CEO cats sure ain't in it to help "the people" that's for damn sure. But times definitely are changing, and it would be a tremendous breath of fresh air to learn that Mike Roberts isn't the stereotypical Big Wig that I'm hoping he's not --- because I think a legitimate Healthy Fast-Food joint would give the Golden Arches et al, a run for their money and could possibly be a Hit in these changing times!
I mean, who knows---this cat may indeed have his finger on the pulse of the grassroots social conscious; at least I'm hoping he does. I'm also hoping he has a very out-of-the-box, health minded/health conscious think-tank on his payroll! I'm a fan of this concept!
Thanks for the heads-up fluff007! Very much appreciated!
i grow lots of veg myself - tis definitely the cheaper way of doing it - and NO ONE can say they dont have the space...
I am often too lazy and broke to eat healthy.