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a. Links to the Site. You may create your own link to the Site, provided that your link is in a text-only format. You may not use any link to the Site as a method of creating an unauthorised association between an organisation, business, goods or services and London 2012, and agree that no such link shall portray us or any other official London 2012 organisations (or our or their activities, products or services) in a false, misleading, derogatory or otherwise objectionable manner. The use of our logo or any other Olympic or London 2012 Mark(s) as a link to the Site is not permitted. View our guidelines on Use of the Games' Marks.
Originally posted by usernameconspiracy
Why wouldn't they have such a requirement? I suspect most businesses websites have such a requirement. Would Walmart let your anti-Walmart website link to it? Of course not. Would ATS allow you to link your website, about how you hate ATS? Nope. Looks like standard T&C to me.