Rush Limbaugh ad boycott is working

I have heard this guy for years, in passing really. Running his mouth about so many people and so many things. He has been allowed to exist with relatively little consequence to his actions, until now.

The outcry over right-wing radio personality Rush Limbaugh’s rude comments on a law student’s sex life has cost him at least 19 advertisers. Some have dropped their specific ad buys on the show, at least five others have suspended their ads, even after he apologized twice. Other companies, whose media buys happened to place their ads during Mr. Limbaugh's show, have publicly stated that they are ensuring that they don't appear there again.

source

Just before Independence Day, UPS became the latest company to pull its ads from Limbaugh's show. More than forty companies -- including AOL, the parent company of The Huffington Post -- pulled its content. UPS customers heard a commercial for the company on KFAB during Limbaugh's show. They took to Twitter to ask UPS to pull the content, a request the company granted.

While Limbaugh maintained that the advertisers exodus had little impact on his show, the CEO of Cumulus (the company that distributes Limbaugh's syndicated radio program) said the boycott cost the company "millions" in 2012.

source

I fully support the right to freedom of speech. I also support the right of others to stop listening or supporting guys like Limbaugh that wield that freedom so poorly. I think it's a good example of why things like freedom of speech keep themselves in check through public opinion.

I also think Limbaugh is shoveling propaganda to save face in the public eye.

Why do you say it is working when he is refusing to take back those who abandoned his show?
Seems to me, he has no lack of sponsors...or supporters.
This topic is so old, it is out of date. Time to start reading the news yourself rather than hearing it 4th hand 6 months after the events are over.

reply to post by Nite_wing


According to the article the event is still costing him. According to his boss, he's lossing the company money, still. It doesn't sound over to me.

I was listening to him the other day and he mentioned that the country started to go down hill when women got the right to vote. Then about 3-4 mins later, he said he was joking. 3-4 mins is long enough to have the producer in your ear telling you to back track fast.

reply to post by Evolutionsend


I think you need to stop listening to NPR or what ever it is, maybe you need to update your choice of internet news outlets.

From what I have read and understand, they lost 1% of their revenue for the month of May and they are back to normal as of the month of June.
Here, I found a source for you:
articles.nydailynews.com...
Here you go, from the same source,

TextLimbaugh himself was relatively unaffected in any direct way, since he is paid through a long-term contract with his syndicator, Premiere.

Rush's pay days were not affected

OK. lets get a little more information for you sense it would appear by your post, you are out of touch.
Here you go:

Washington Post Declares Rush Limbaugh Boycott Nearly Over, Failed

Yes, the words Failed are in the Head Line! This is from March of this year.

“The dark clouds hanging over Rush Limbaugh appear to be lifting,” writes Farhi. “On Monday, the 600 or so radio stations that air Limbaugh’s program were told by his syndicator, Premiere Radio Networks, to resume running “barter” ads during his program.” Clear Channel, Premier’s parent network, had previously suspended barter ads while Limbaugh was in the news.

If only NPR had 600 or more stations!

TextThe boycott was initially successful, forcing fewer than five of Limbaugh’s national advertisers to cease funding the program. However, boycott organizers who claimed that over 100 advertisers dropped Limbaugh’s program were stretching the truth as “some of these companies weren’t regular Limbaugh sponsors in the first place.” Most of the advertisers who opted to drop their ads from Limbaugh’s program were only airing those spots in regional markets.

How many Advertisers? Was that Five and how many did your source say? Nineteen wasn't it?

At the height of the controversy, Limbaugh lost two small syndicated stations in Western Massachusetts and Hawaii. All of the major markets that carry Limbaugh’s program opted to weather the storm – now it seems the clouds are clearing.

www.mediaite.com...
OK, Massachusetts and Hawaii,,,,,,,Anyone care?

I don't really listen to Rush, my husband does. But I have heard the Liberal stations to include NPR and read MoveOn.orgs stuff and read the Huffington Post,,,, Those People Are Nuts!

reply to post by Evolutionsend

Thank you, I'm interested now and will do a little digging. . . . . Now that I'm back from the digs, I may have some information and an explanation.

On the company's conference call MONDAY, CUMULUS MEDIA CEO LEW DICKEY said that the boycott of PREMIERE NETWORKS' RUSH LIMBAUGH cost his company a "couple million dollars" in first quarter, about 1% of the company's total revenue, and expects a similar number for second quarter, although he noted that JUNE is "back to normal."

I believe the boycott started in March, and if June is normal, it seems safe to say it wasn't a big deal.

But why is this coming up now?

The show airs on 38 CUMULUS stations. CUMULUS is marketing the new MIKE HUCKABEE show as competition for LIMBAUGH, and DICKEY used the occasion to assert that the LIMBAUGH controversy "put some winds at the sails" of HUCKABEE's affiliation push.

Got it. This is a tactic to persuade (or scare) advertisers away from Limbaugh and over to the new show which is competing.
May Limbaugh Boycott Article

So, for me, a mildly interesting thread, but not so relevant any more. (Unless you're a Huckabee fan.)

Originally posted by guohua
reply to post by Evolutionsend

 

I think you need to stop listening to NPR or what ever it is, maybe you need to update your choice of internet news outlets.

From what I have read and understand, they lost 1% of their revenue for the month of May and they are back to normal as of the month of June.
Here, I found a source for you:
articles.nydailynews.com...
Here you go, from the same source,

TextLimbaugh himself was relatively unaffected in any direct way, since he is paid through a long-term contract with his syndicator, Premiere.

Rush's pay days were not affected

OK. lets get a little more information for you sense it would appear by your post, you are out of touch.
Here you go:

Washington Post Declares Rush Limbaugh Boycott Nearly Over, Failed

Yes, the words Failed are in the Head Line! This is from March of this year.

“The dark clouds hanging over Rush Limbaugh appear to be lifting,” writes Farhi. “On Monday, the 600 or so radio stations that air Limbaugh’s program were told by his syndicator, Premiere Radio Networks, to resume running “barter” ads during his program.” Clear Channel, Premier’s parent network, had previously suspended barter ads while Limbaugh was in the news.

If only NPR had 600 or more stations!

TextThe boycott was initially successful, forcing fewer than five of Limbaugh’s national advertisers to cease funding the program. However, boycott organizers who claimed that over 100 advertisers dropped Limbaugh’s program were stretching the truth as “some of these companies weren’t regular Limbaugh sponsors in the first place.” Most of the advertisers who opted to drop their ads from Limbaugh’s program were only airing those spots in regional markets.

How many Advertisers? Was that Five and how many did your source say? Nineteen wasn't it?

At the height of the controversy, Limbaugh lost two small syndicated stations in Western Massachusetts and Hawaii. All of the major markets that carry Limbaugh’s program opted to weather the storm – now it seems the clouds are clearing.

www.mediaite.com...
OK, Massachusetts and Hawaii,,,,,,,Anyone care?

I don't really listen to Rush, my husband does. But I have heard the Liberal stations to include NPR and read MoveOn.orgs stuff and read the Huffington Post,,,, Those People Are Nuts!

They are crazy but you are the one who is proud that Rush's payday was not affected, just the company's. You are proud that a rich white guy who is a fat junkie and doesn't care about you at all still has plenty of money. NPR is crazy but you hero worship a hypocrite junkie? Poor republicans never cease to amaze!

"WAAAAA WAAAA my sources are right and yours is wrong because I say so! WAAAAAA!!!"

I don't particularly like Rush but I do listen to him during the day being there is nothing else on the radio while I drive.

For all you people that listen to him just a little in passing, yes your going to here stuff that makes you mad and out of context because his program is built over weeks and months and years of info and talking points.

Before you jump to conclusions take the dare. Listen to Rush everyday for 6 weeks. If you can do that and still hate his guts I'll pay you 500 bucks.

The thing is that he does push the republican agenda... but the things he says are true 99 percent of the time. If they weren't the democrats would have already nailed him to the wall.

Just because you don't like the truth doesn't make it any less truthful. I for one am thankful I can watch and get a different view of the system. Same reason I watch CNN, Msnbc, Fox, all propaganda shows but you can see what they are trying to push...

Favorite News...... RT NEWS... the Alyona show... If you can watch this show and hate it I don't think there is any saving you

reply to post by Lanba

You signed up today and this is your first post. Congratulations for joining, and condemnations for your post.

We're talking about the boycott and it's effects. Do you think Rush's payday has been affected? Do you think the boycott is still relevant and influential? Please explain why.

It really doesn't add anything to attack a poster personally, nor Rush for that matter. If you'd like to become a really good poster, may I suggest that you ask a moderator to look at your post and offer suggestions? I'm sure he'll have a couple.

Anyway, I'm anxious to hear your thoughts on the boycott's effect and current status.

reply to post by Lanba


So,,, You register today just moments before your post here, to Slam a Possible Rush supporter, Me
All I did was attempt to correct the OP's view of old news.

Seeing as I did mentioned I really don't listen to Rush that much, and you didn't pickup on that. I have to assume and it looks like I'm correct,,,,, You're a Hater of all things or persons that support Freedom of Speech.
You must belong to MoveOn.org as one of their resident Trolls.

reply to post by Evolutionsend

He has been allowed to exist

Am I the only one bothered by the way you started that sentence?

Do you think it is time to stop "allowing" him to exist?

Rush has been organizing the American people to be against progress, society, and government for decades, so now other Americans are organizing against him. Sounds like Karma to me (not that I believe in that).

Originally posted by CB328
Rush has been organizing the American people to be against progress, society, and government for decades, so now other Americans are organizing against him. Sounds like Karma to me (not that I believe in that).

I find your statement untrue and repulsive. Like I said I'm not a big fan of Rush... however listening to him regularly I can plainly say that your statement is false.


If your going to make such a statement back it up with facts.. unless you do that your just spewing ignorance

reply to post by GeorgiaGirl


You think Rush Limbaugh is a real person? He's an alias for a radio show personality played by a fat angry old guy with a big mouth and no respect for anyone other than white men.

When we stop listening, Rush Limbaugh stops existing.

reply to post by Evolutionsend


you seem very angry... I understand ignorance breeds anger.

How about a different approach... what exactly is it that Rush is saying that is... Racist.. sexist... or otherwise offensive.

What is he saying that just isn't true?

reply to post by Doalrite


If I were to try to list every offensive thing Rush Limbaugh has said in the last year I would be here all night. I'm not a listener, but I have tuned in to try to listen a few times. I've never listened to Rush Limbaugh for more than three, maybe four minutes. That's how long it takes me to realize that he's either mentally disturbed, or a shock jockey. Maybe a bit of both.

Originally posted by Evolutionsend
reply to post by Doalrite

 

If I were to try to list every offensive thing Rush Limbaugh has said in the last year I would be here all night. I'm not a listener, but I have tuned in to try to listen a few times. I've never listened to Rush Limbaugh for more than three, maybe four minutes. That's how long it takes me to realize that he's either mentally disturbed, or a shock jockey. Maybe a bit of both.

Since your so uninformed on who he is... what makes you think that you can say what your are saying... very ignorant.

Think about it.. maybe there is just a small possiblilty that you are programed wrong and not seeing the whole picture. Your programed in such a way that you cant deal with facts.


So tell me since you don't listen to him... stated that your not a listener.. how is it your so opinionated on him. Rush has a huge following.. all of those people MUST be wrong and you MUST be right.. right.. but the thing is.. your tuned out... not paying attention... and you think you are right.

I would respect your opinion if you would actually listen to him. If you had FACTS which i know doesn't bode well with the left.

As for a list of offensive material... how about just the top ten.....

reply to post by Doalrite


Maybe you're the one that's programmed wrong. I did listen. Just long enough to decide that I did not want to hear anymore.

Just because you find something that lingers in obscurity does not mean it's right. In the case of Rush Limbaugh, he remains the KING! of the am dial because he's not a decent person, and not even a good radio personality.

Originally posted by CB328
Rush has been organizing the American people to be against progress, society, and government for decades, so now other Americans are organizing against him. Sounds like Karma to me (not that I believe in that).

Let me adjust that into the realm of facts for you:

Rush has been organizing the American people to be against progressives, socialism, and government over the people for decades, so now other American-haters are organizing against him. Sounds like Karma to me (not that I believe in that).