Apart from the song lyrics which are a bit strange, especially as it talks about friends getting drugged up in the toilets and the fact that the guy
has beat up his girlfriend a few months back leaving her scarred, I found the video to this extremely disturbing.
The first real action shot (and it is all done in slow motion to great effect), starts off by a guy breaking a bottle on a girls head! From then on in
it is one big fight with several shots, often of glass, being smashed over peoples heads. There is explosive debris, half naked men fighting on the
stage and all the while people cheering and clapping in the background of this violent chaos. As the slow hypnotic rhythm and repetition of the song
continues we see someone taking a black stick (maybe like cops use now, not sure) and using it like a baseball bat to smash open a green watermelon
splattering the red insides all over the place. Imagery of this is to me like smashing a human head open.
On top of all this, there is a big stuffed animal toy which gets totally ripped to shreds and the beans inside spill out in spectacular fashion, but
what is the symbology of this? That it is good to rip an animal apart? Only thing missing is the beans were white and not red.
Then there are the two very cannibal like scenes, one where a woman is kissing a man who has bits of the red fleshy part of the watermelon sticking to
his face and later on she is still kissing him but this time he has red watermelon over most of his face, especially his eyes and he has his mouth
open in what could looks more like a scream as she supposedly kisses his cheek, although it looks more like she is eating his face!
Finally at the end of much wanton destruction and people 'having fun' beating each other up, one girl gets out of the bar and some big dude smacks her
on the back with a bar stool which shoves her to the ground.
I don't know about you, but I find the video very disturbing whilst having nothing really to do with the song, apart from the link between being at
the pub and getting boozed up.
Is the music industry trying to almost make young people smash up places and each other in 'fun' whilst out their heads on drugs and booze? How likely
is it that when they hear this song ( and it is played on the radio a zillion times a day and each time I hear it I see that video playing in my
head!) that they get carried away with themselves and start a riot like this, as can happen in predictive programming?
Am I the only one that thinks this whole deal is a bit strange?
Any other music videos out there that seems to send out a strange or non-related to the song, set of imagery/message?
edit on 7-7-2012 by
CthulhuMythos because: forgot to add last sentance.