posted on Jul, 6 2012 @ 12:06 PM
Just to confirm, everyone is seeing something like this...
There's method to the apparent madness, and many have correctly surmised that the intentions of the site home page are to cater to new or occasional
visitors. After a review of heat map metrics, hardly anyone was scrolling the previous site home, and of those who clicked on topics, about 88%
clicked on the top three -- and less than 1% clicked on anything below the scroll. That tells me change is needed.
The concept on the current prototype site home page is a "Masonry" method, combined with a bit of Pinterest layout -- and yes, the rise of
importance for catering to mobile users is a factor.
And there is indeed structure. Generally, higher-flagged threads are at the top and the larger the headline/box/snippet the more replies the thread is
But typically this kind of design methodology works best with photos, and we have none. So I'm trying to compensate with headline size, colors,
So far, we're seeing more topics being clicked... but it's too soon for a real analysis of the metrics.