posted on Jul, 2 2012 @ 09:06 AM
There are a LOT of steps involved beside having a "better mouse." You can go to "legalzoom.com" to try and "protect" your brand cheap. The
ingredents are not patentable. The application probably isn't either, but you can still ride a wave of success if there is demand, before it's
knocked off ,if you have existing market share.
Consumer products are a finicky business for shelf space.
It must first pass the 3 question test:
1)Does it meet a 3 second walk by to understand what it does? (That's all the time a consumer will look at it before move on
2) IS it a better mousetrap? How so in 3 seconds?
3) IS it a better mouse trap for the money? (LOTS of better mousetrap have been designed but cost too much after you take retail, wholesale, and
Distribution Channel margins into consideration.Gotta have those margins and keep it affordable)
Then you have get the product out there for evaluation. For your product,because it's injested? You have additional rules that have tobe
There are trade shows like ECRM Market Place(google it), that will get your product into the hands of key chainstore buyers, but they're not cheap.
Packaging is critical, so you'll need a good design. Don't use your cousin Gary's graphic office from his basement. Get a good design company that
specializes in,and understand bulk packs and blisters.
Look at their porfolio.
SOME packaging companies will design your packaging, as long as you buy their packaging supplies.
If your nervous about anyone stealing your idea or application, go online and get a standard NDA form.
(Non-Disclosure Agreement) No one will steal your idea, but if they did? You have legal recourse.