posted on Jun, 22 2012 @ 02:41 AM
Originally posted by JakiusFogg
But from an airlines business point of view lets break it down. British Airways is NOT a holiday airline. it's market is primarily business schedule
routes, and long haul. They get killed on the holiday routes by charter and low cost airlines, Thomson, Thomas Cook, Monarch, Easy Jet and Ryan Air.
This makes perfect sense - tell people not to fly in the summer during the holidays - probably when their competitions business is at its highest.
Theoretically the summer could end up beng a very expensive time of year for them.
An advert like this will make people:
a) talk about BA
b) think that BA are 'good' as they are purposefully going against their core product (flights)
c) think that BA cares about the UK and the Olympics outside of their sponsorship
I also saw this quote:
Frank van der Post, managing director, brands and customer experience, British Airways, said: "We’re rallying the country to get behind Team GB and
ParalympicsGB to capitalise on home advantage.
"Whether it means delaying your summer holiday, finding where to get behind the country with our 'best sports bars abroad' guide, or cheering them
on at Park Live at the Olympic Park – we are encouraging every extra clap and cheer we can get."
The Olmpic period will be hugely busy for BA with all the people flying to the UK as they will fly direct from most large cities (or a mnimal stops
where it is a long way away). Prices will be higher for Brits during this time as there wont be many seats and this will make them hate BA for
'cashing in' on the Olympics. And, of course, BA are not telling people not to fly, they are telling them to delay their flights quite simply
because they will be oversubscribed!
So perhaps a double attack - stop people flying with the competitors while you cash in on long haul tourism and make yourself look good and
BTW, totally agree about the song, that is perhaps a little weird. It could have been worse though 'London's Burning'!