posted on Jun, 21 2012 @ 08:11 PM
As Jakius Fogg says:
"British Airways is NOT a holiday airline. it's market is primarily business schedule routes, and long haul."
I think that a lot of businessmen/women, who would normally fly with BA, are probably staying at home during the Olympics and will use the Games as
corporate entertainment events, for their foreign business partners, who would more than likely book their flights to London with BA. That in itself
has probably given them more ticket sales than usual.
As to the song used - not that many people ( unless they're Clash fans or ex-punks) would know all the lyrics and the one's used in the adverts
aren't all clearly heard - but this is how I see ( well, hear ) what's meant:
" London calling to the faraway towns " The host town/Country of the Olympics, calling out to all the other Countries
" Now that war is declared-and battle come down " The war is the Olympic Games themselves and "battle come down" is the battle of the
" but I have no fear " The British have no fear of the other athletes. We're just as good.
"I live by the river " Puts an image in mind of the River Thames, to reinforce the London, host city connection.