the commercial is a hit piece in one regard... but resonates to the implied 'Norm' that society is paired-off with the opposite sex as being the
benchmark/normal social status.
see.... the commercial is taking the stand that the '7 passenger' vehicle will accomodate the stray 'weirdo'
which in turn makes the auto maker 'open minded' and socially Inclusive'
the 7th wheel could have been a girl...but that might suggest some hanky-panky with one of the three couples... but the way the commercial was
portraid--- the 7th-wheel guy was a doofus/loser/retard at the onset...
i think it was cute but when One begins to analyse the Advert... it begins to stink some
but the coded message of the Ad also leads one to deduce that the vehicle can carry enough camping equipment for the 3 couples and one odd element
(7th passenger) in place of hauling 8 passengers (which is the strong point for other vehicles which are not old-timey SUVs)
the Ad is clever and has subliminal messages aimed at the audience
edit on 19-6-2012 by St Udio because: (no reason given)