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Social networking giant Facebook has decided to buy an Israeli startup specialising in facial recognition technology - Face.com.
The firm already provides software that allows Facebook's members to identify and tag photos of their friends.
Face.com's software scans photos Facebook users upload, and suggests friends they may wish to tag with just one click.
According to the social network, the acquisition does not mean there will be changes to Facebook's current face detection and recognition.
"Facebook are in the process of building the largest and most accurate facial recognition database in the world, and with great power comes great responsibility," the organisation's head of communications, Emma Draper, told the BBC.
Facebook refuted the suggestion that it was building a facial recognition database, explaining that the technology simply allowed people on Facebook to tag images of their friends quickly and easily, without allowing users to identify anyone on the social network unless they were already friends with them.
This should worry the members of Facebook. I think facebook is bull#ting when it says that it will allow people to tag their friends faster. All one needs to do is type in 3 letters of their name, and bam, one can choose them.
Face.com is an 11-employee startup located in the heart of Tel Aviv's startup community on Rothschild Boulevard, locally known as the Silicon Boulevard.
Originally posted by TKDRL
Sounds like they are setting up the company to be the number one profiling databank in the world to me. Maybe they are planning to sell it all to the highest bidding government in a few years. Scary thought, seeing as how we all have willingly put our data in the database ourselves.