Great commercial. They are just trying to get the implication across that paying monthly instead of prepaid is like being a sheep. It's been a trend
since Apple made their 1984 commercial (which, by the way, was ingenious).
They are marketing to the average consumer who doesn't want to be viewed as "average". They want to be rebels. I wrote a paper on this a few years
ago about car ads doing the same thing. I think I named it "Now You're Driving Rebellion!" or something like that.
Just wait a few years and the cycle will switch where following the mainstream will be the only rebellious thing left to do. Look at all the hipsters
listening to blue grass if you want to see that happening already!
Is that why hoodies are so popular now? Here I thought the fashion trend was all about making a social comment about the Trayvon Martin shooting, and
now discover it could be due to chemtrails after watching that prepaid sim card commercial.
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