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Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages. The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing online combined with undermarket advertising[clarification needed] in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
How to Use Memes in Your Internet Marketing Campaign
What is a Meme? Internet memes refer to any concept that spreads as a viral across the Internet. This can include stories, quotes, images, videos or audio. However, the most classic meme usually comes in the form of a funny or popular image accompanied by a funny headline. The word “meme” first appeared in 1976, in the book The Selfish Gene by Richard Dawkins, where the term meant “a unit of cultural knowledge that is passed between people”. On the Internet, the term has come to be synonymous with funny images with clever (or not so clever) messages that were first popularized by LOLCats (I can haz cheezburger?) So how can you use memes to increase your site’s traffic and build backlinks? Memes have three important properties that make them the ideal tool for social media and link building campaigns:
Yes, this commercial does make overt, absurd references to Illuminati symbolism– Mark of the Beast numerology, pyramids, eyes, etc. Yes, intelligence agencies and corporate-controlled media (newscorp/msnbcnnbc/numerous weblogs) engage in dissemination of covert propaganda. There is no doubt about that. But this particular piece of work may not be propaganda at all. This looks more like a viral marketing scheme, using conspiracy-minded viewers to say “look at the Illuminati symbolism in this new 63336 thing” to their friends. The number itself is what gets people to use the service, so every time the number is repeated, that’s brand imprinting. As they say, no pubicity is bad publicity.