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Serious commercial experiments with subliminal messaging were conducted in the mid 50-s. On June 22, 1956, the British Broadcasting Corporation experimented with projecting subliminal images on television. Pictures were flashed on the screen too quickly to be seen consciously, but they did make an impression on the subconscious. The BBC experiment was followed by experiments by the Canadian Broadcasting Corporation, Mexico's Televisa commercial TV and radio network, US TV station WTWO in Bangor and many more.
The most known experiment with subliminal messaging was conducted by a marketing researcher and psychologist James Vicary in 1957 during the presentation of the movie Picnic. Every 5 seconds the words "Hungry? Eat popcorn. Drink Coca Cola" were projected for 0.003 seconds. That is extremely fast. What you see in the picture on the left, for example, flashes for 0.04 seconds. Sales of popcorn and Coke in that New Jersey theater increased 57.8 percent and 18.1 percent respectively. Numerous scientific researches following these experiments confirmed beyond any doubt that subliminal messaging works.
Several secret U.S. government projects grew out of Operation Paperclip. These projects included Project CHATTER (established 1947), and Project BLUEBIRD (established 1950), which was renamed Project ARTICHOKE in 1951. Their purpose was to study mind control, interrogation, behavior modification and related topics.