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Apparently unable to find real activists, the coal industry paid astroturfers $50 to wear pro-coal t-shirts at an Environmental Protection Agency hearing yesterday.
Coal is also engaging in fake advocacy campaigns, known as astroturfing. In a Craigslist ad found by the Environmental Law & Policy Center in Chicago, a coal group promised participants $50 to “wear a t-shirt in support of an energy project.” Upon further digging, the Sierra Club blog pieced together much of the deleted Craigslist ad: