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How does SceneTap's technology work?
SceneTap uses anonymous facial detection software placed inside a venue. Based on facial characteristics of patrons, SceneTap technology approximates age and gender with a high degree of accuracy. SceneTap also counts the number of people entering and leaving the venue at any given time to report crowd size.
This seems 'Big Brother'-ish. Is my privacy at risk?
Not at all. In fact, SceneTap has no idea who you are and does not collect personal information. You give up your personal information when a doorman scans your ID or you check in via foursquare, but not when you enter a SceneTap venue. It's less intrusive than paying a bill with a credit card. Though the software is video-based, SceneTap does not stream or record images, and no one - including the operator of the venue - has access to the video.