Originally posted by Herman
So they did a little research]. And guess whose audience is more educated?
Viewers of Jon Stewart's show are more likely to have completed four years of college than people who watch "The O'Reilly Factor,"
according to Nielsen Media Research.
It's a funny little survey. But that's all it is, funny. I mean, you can easily make surveys say what you want. Just stand outside of the
o'reily factor and pick the stupidest looking people, and vice versa for the daily show. I put the words in question in bold
[Edited on 27-9-2004 by Herman]
As Esoterica pointed out the words they use are not only fine, but commonplace in a statistical analyses of demographics. But the fact Neilson Media
Research doesn't ring a bell, or you think they "stand outside the O'Reily Factor" to interview stacked people is disturbing to me. I'll explain
what's wrong with your assumption after the next related comment by you.
Originally posted by HermanFirst off, let me say that I've been mis-represented. I disagreed with the results because of the wording.
Based on their wording, it leads me to believe that their survey was created for the purpose of saying that the daily show's audience is better
Still no. Neilson Media Research didn't make a survey for this. And neither show had a hand in generating the data. Neilson has been tracking the
national audience of every show for decades via trap boxes in millions of homes that record every single thing you watch. Prior to becoming a Neilson
household you answer a survey about your demographics like income, education, etc.
All the Daily Show did was pull the existing data. They compete with the second airing of O'Reilly so it was actually probably part of an on-going
competitive analysis they generate daily. I've got friends in media research that do this all day for CNN, Turner and Cartoon Network. Pull Neilson
data. You have access to every show when you subscribe. Nobody questions it. O'Reilly himself lives by Neilson numbers and talks about them all the
When he says he's the Most Watched Prime Time Cable News Show he's quoting Nielson. The fact he leaves out that it's obviously slack jawed yokels
and people with a college education are more likely to be watching Comedy Central than him is not surprising. He probably knew that and it yanked his
chain so much he attacked John's audience as stoned slackers.
If you listen to Bill so much, you should know he doesn't have a lot of respect for our education system, professors or college students...so his
criticism is to be expected. I'd bet anything Bill pulls the Neilson data for Daily and all his competitors frequently, and that was his spin
on it. Stoned slackers. He's transparent as he can be. I bet that's bugged him for years now, that Daily gets the educated audience over him
College educated viewers are simply worth more to high end advertisers than non. Look at the radio version of Neilson... Arbitron. They do the same
thing for Conservative AM Hits like Limbaugh. You'd think with 20 million reported listeners he'd be able to secure higher end advertisers than Red
Lobster and Auto Zone.... but he can't.
But I digress from my main point, which is Herman you are wrong.
Irrefutably and undeniably wrong. Just like Bill O'Reilly on this one. Have a nice day.
[edit on 28-9-2004 by RANT]