posted on Apr, 14 2012 @ 09:19 PM
Ikea is a Swedish furniture and interior design company some of you may know. They create affordable, relatively stylish items for the trendii
postmodern home...a kind of Gap for furniture, I guess.
Something about this company always rubbed me the wrong way. It's too packaged and slick for my tastes. Your home should be an extension of yourself,
reflecting something of who you are as an individual. Ikea seems so blandly moddish: "Here, you don't have to think too hard to be a
vaguely-inoffensive lightweight hipster. We've done all the planning so you don't have to." It's just one more way to outsource your individuality to
some big corporation, buying your "good taste" all in one lump. I just wish people would think for themselves and be a little more creative with their
aesthetic choices, I guess.
Now they are moving beyond furniture and designing an entire neighborhood.
Call me cranky and irritable, but there is something just not right about living your whole life, top to bottom, within the design confines delineated
by a single company. Everything is planned out and all choices are already made. House by Ikea. Sofa by Ikea. Curtains by Ikea. Kitchen by Ikea.
Garage by Ikea. Neighbor’s house by Ikea. Street layout by Ikea. See how that works? Who provides the psych meds people are going to need after
living here for a few years? IkeaPharm? True, the houses won't come pre-stocked with Ikea furnature (or any other type) so you are still free to make
your choices inside, I guess. But I dunno. I just. Don't. Know.
The Swedish furniture company will begin focusing on more than just home interiors as it designs and builds a residential area outside of
Ikea is truly expanding its horizons with its next project. Instead of designing bookcases and chairs, the Swedish furniture company is making a whole
neighborhood. Its property-developing unit, LandProp, has purchased 27 acres of unused industrial land outside London, on which it plans to develop a
residential area, dubbed Strand East, for some 6,000 people. Here, a guide to the company's latest attempt to Ikea-ize your life:
Why is Ikea doing this?
The company says it wants to bring its unique sense of design to urban planning, in a way that provides affordable housing to the city's citizens,
with a focus on families. The project "promises [a] sort of pleasant population density”…
edit on 4/14/2012 by silent thunder because: (no reason given)