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Cost per impression, often abbreviated to CPI or CPM (Cost per mille) are terms used in online advertising and marketing related to web traffic. They refer to the cost of internet marketing campaigns where advertisers pay for every time their ad is displayed, usually in the form of a banner ad on a website, but can also refer to advertisements in Email advertising.
An impression is the display of an ad to a user while viewing a web page.
A single web page may contain multiple ads. In such cases, a single pageview would result in one impression for each ad displayed. In order to count the impressions served as accurately as possible and prevent fraud, an ad server may exclude certain non-qualifying activities such as page-refreshes or other user actions from counting as impressions. When advertising rates are described as CPM or CPI, this is the amount paid for every thousand qualifying impressions served.
March, 2010 4,009,277 total visits
Originally posted by jazzguy
if you're a hi-quality poster on this site, you are making money for ATS, wouldnt you like to know how much money they are raking in?edit on 5-4-2012 by jazzguy because: (no reason given)