posted on Mar, 27 2012 @ 09:15 PM
Many young consumers today just do not care that much about cars.
That is a major shift from the days when the car stood at the center of youth culture and wheels served as the ultimate gateway to freedom and
independence. Young drivers proudly parked Impalas at a drive-in movie theater, lusted over cherry red Camaros as the ultimate sign of rebellion or
saved up for a Volkswagen Beetle on which to splash bumper stickers and peace signs. Today Facebook, Twitter and text messaging allow teenagers and
20-somethings to connect without wheels. High gas prices and environmental concerns don’t help matters.
“They think of a car as a giant bummer,” said Mr. Martin. “Think about your dashboard. It’s filled with nothing but bad news.”
There is data to support Mr. Martin’s observations. In 2008, 46.3 percent of potential drivers 19 years old and younger had drivers’ licenses,
compared with 64.4 percent in 1998, according to the Federal Highway Administration, and drivers ages 21 to 30 drove 12 percent fewer miles in 2009
than they did in 1995.
Forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car, according to the research firm Gartner.
As Young Lose Interest in Cars, G.M. Turns to MTV for Help